As much as 40 global motor firsts is going to be unveiled this week because the most crucial automobile display in the US gets under way in Detroit.
A lot of them will function electric motoring alternatives, at times combined with internal combustion engines.
Standard 4x4 vehicles and US "muscle cars" may also be on display, alongside many smaller cars.
To Detroit's carmakers - Basic Motors (GM), Ford and Chrysler - the display marks a whole new long run soon after an extended crisis.
"This is definitely an market that is around the mend," according to Sergio Marchione, chief executive of Chrysler and its alliance partner Fiat.
"I'm really beneficial about what 2011 will deliver."
In 2010, gross sales rose 11% in the US to about 11.6 million vehicles and this yr gross sales are anticipated to are available in at about 13 million vehicles, according to carmakers herein Detroit
"We have a solid foundation to provide much more gross sales and improved outcomes in 2011," said Ford gross sales and advertising and marketing executive Ken Czubay.
"The seeds of progress have by now taken maintain."
Major trucks and electric cars
Final yr saw a revival in need for so-called "light trucks", or 4x4 vehicles, with gross sales increasing 18% - nicely forward of a 5% rise in need for cars.
So Detroit's "Big Three" are hoping their new sports activities utility vehicles (SUVs) and pickup trucks will hit home with drivers.
GM is unveiling a large pickup idea, the GMC Sierra, Chrysler will display its new Jeep Compass, a luxurious 4x4, though Ford will display a 4x4 named Escape.
However the firms are also heading in new directions that they say level the way to a long run exactly where electric or fuel-efficient low-emission cars will develop into ever much more popular.
GM has taken a lead in the US with its Volt, an electric automobile which has a petrol powered range extender, though Ford will display off its electric Focus that will be developed near Detroit.
"As we proceed to improve the electrical grids all-around the globe... getting a total battery-powered motor vehicle is going to be a very crucial portion of our tactic," said Ford Motor's chief executive, Alan Mulally.
Electric automobile production in the US is attracting billions of bucks in subsidies, like tax breaks for prospects, and the carmakers are greater than pleased to go along with the government's wishes, according to analysts.
Many non-US carmakers, in particular Germany's 3 main luxury automobile firms Audi, BMW and Mercedes, will display off their most current diesel-powered cars, which they insist offer quite fuel effective options.
After years of do the job to convince US drivers to change from cars with petrol engines, they now be expecting diesel gross sales to take off.
Petrol-electric hybrids are also anticipated to be popular, according on the Japanese carmaker, Toyota, which can be adding new designs under its popular Prius banner.